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On April 16, 2025, the Verkhovna Rada of Ukraine adopted a law repealing the Law of Ukraine “On the Protection of the Interests of Persons in the Sphere of Intellectual Property During Martial Law Imposed in Connection with the Armed Aggression of the Russian Federation Against Ukraine,” which had been in effect since April 1, […]

You have spent months developing the perfect product and a unique name. You are ready to invest in registration to protect your brand. But did you know that by registering a TM for “cosmetics manufacturing,” you do not automatically receive protection for “selling these cosmetics in an online store”? Or that by protecting the name […]

Trying to launch a business efficiently, many entrepreneurs look for ways to cut costs. Registering a trademark on your own seems like an obvious way to save money. But what if this “savings” is the most expensive mistake you can make? The registration process is full of legal nuances. A single mistake — from an […]

You have found it — the perfect name for your business. It sounds great, is easy to remember, and perfectly reflects the essence of your project. You are ready to order a logo design, buy a domain, and print business cards. But stop for a moment. Before investing in visual identity and marketing, you need […]

Your name on Instagram, YouTube, or a podcast platform is more than just a nickname. It is your brand. It is what thousands, perhaps millions, of followers know you by. It is an asset into which you invest your time, creativity, and money every day. But have you ever wondered who actually owns that name? […]

Entering the international market is a major and ambitious step for any Ukrainian business. You are ready to adapt your product, set up logistics, and invest in marketing for European or American audiences. But is your main asset—your brand name—ready for this? A name that is unique and protected in Ukraine may have long been […]

Every counterfeit of your product sold on Instagram is not just a nuisance. It is a direct financial loss for your business. These are customers stolen from you, lost profits, and, worst of all, a blow to your reputation, as a buyer of a low-quality copy will associate their negative experience directly with your brand. […]

For any tech startup, intellectual property (IP) is not just a legal formality, but a key asset that directly impacts company valuation and investor appeal. But what exactly constitutes your product’s IP? It is not just the business idea, but concrete objects: source code, unique UI/UX design, and, of course, the brand name. Each of […]

Planning to protect your brand but don’t know where to start? In this practical video, Anton Polikarpov, founder and managing partner of the law firm “BrandR,” shares a step-by-step guide to registering a trademark in Ukraine. Anton Polikarpov reveals all the key stages: from the initial idea to receiving the certificate. You will learn how […]

Have you created a cool design, a unique photograph, or a captivating illustration, only to see your work on someone else’s website without permission a moment later? Familiar situation? Unfortunately, in the internet age, visual content theft has become commonplace. But don’t give up! In this article, we will break down in detail how to […]

Introduction Did you agree “verbally” to use your design or text, only for the client to disappear or “forget” to pay? Unfortunately, oral agreements in the creative field are a direct path to losing money and rights, as they are worthless when problems arise. To avoid this, you need a single reliable tool — a […]

Did you order a logo from a freelancer, pay the invoice, and assume it is now entirely yours? This is one of the most common and dangerous mistakes in business. By default, payment only covers the act of performing the work, while all property rights—the right to use, modify, and reproduce—remain with the author. To […]