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Planning to protect your brand but don’t know where to start? In this practical video, Anton Polikarpov, founder and managing partner of the law firm “BrandR,” shares a step-by-step guide to registering a trademark in Ukraine. Anton Polikarpov reveals all the key stages: from the initial idea to receiving the certificate. You will learn how […]
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Have you created a cool design, a unique photograph, or a captivating illustration, only to see your work on someone else’s website without permission a moment later? Familiar situation? Unfortunately, in the internet age, visual content theft has become commonplace. But don’t give up! In this article, we will break down in detail how to […]
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Introduction Did you agree “verbally” to use your design or text, only for the client to disappear or “forget” to pay? Unfortunately, oral agreements in the creative field are a direct path to losing money and rights, as they are worthless when problems arise. To avoid this, you need a single reliable tool — a […]
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Did you order a logo from a freelancer, pay the invoice, and assume it is now entirely yours? This is one of the most common and dangerous mistakes in business. By default, payment only covers the act of performing the work, while all property rights—the right to use, modify, and reproduce—remain with the author. To […]
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Found the perfect image on Google and added it to your presentation? Or inserted a piece of someone else’s article into your post because “everyone does it”? This is common mistake #1: assuming that everything on the internet automatically becomes public domain. By default, any use requires the author’s permission. But yes, there are exceptions. […]
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Have you invented a unique device, developed a new technology, or created an original design? Great! But how do you ensure that a competitor doesn’t start mass-producing and selling your brilliant development tomorrow? This is what a patent is for. What is a patent in simple terms? Imagine it as an official “protective charter” from […]
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For an IT startup, the product, the team, and the first customers are what matter most at the beginning. It may seem that a stylish office and good coffee are more important than legal formalities. But this is an illusion. Your main asset is not tables and chairs, but intellectual property (IP): your code, design, […]
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A common belief among IT professionals is: “My code is protected by copyright, and that is enough.” This is true, but only partially. Copyright indeed protects your code as a text, shielding it from direct copying. However, it is completely powerless if a competitor takes your unique idea or method and implements it using their […]
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Many Ukrainian entrepreneurs believe that European laws are something distant that does not concern them. However, there is one regulation that easily crosses borders and can “knock” on the door of any Ukrainian IT company or online store. This is GDPR (General Data Protection Regulation), one of the strictest personal data laws in the world. […]
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Every successful company has a business plan. But many forget that their most valuable assets—ideas, technologies, and brand—require their own separate plan. What is an IP strategy? In simple terms, it is a roadmap that defines how your business will create, protect, use, and monetize its intellectual property (IP). It is not just a set […]
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Dreaming of opening your own coffee shop or store, but afraid of the risks associated with starting a business from scratch? Or, conversely, have you built a successful brand and are now thinking about how to scale quickly without investing millions in opening new branches? For both tasks, there is one solution — a franchise. […]
