PRIVACY POLICY AND PERSONAL DATA PROTECTION
Platforms Brandr.legal and Polikarpov.legal
Last updated: June 25, 2026
This Privacy Policy and Personal Data Protection Policy (hereinafter — the “Policy”) defines the procedure for obtaining, storing, processing, using, and disclosing personal data of users (hereinafter — “User” or “You”) collected during the use of website brandr.legal and its subdomains (including search.brandr.legal, analysis.brandr.legal, quiz.brandr.legal), hereinafter collectively or individually referred to as the “Website” or “Platform”.
The owners and controllers of your personal data are the Platform operators (hereinafter — the “Company” or “We”):
* Administration of the Brandr.legal platform and related persons ensuring its operation.
Please read this Policy carefully before using the services. By using any part of the Website, submitting a trademark search, analysis, or registration request, or ordering a consultation, you confirm your agreement with the terms of this Policy and provide voluntary consent to the processing of your personal data.
1. Personal Data We Collect
We collect and process data in several categories depending on your interaction with the Platform:
1.1. Data You Provide Voluntarily (via forms on the Website)
- Contact information: Your name, mobile phone number, email address.
- Trademark information: Proposed trademark (TM) name, detailed description of the business activity or product context, selected International Classification of Goods and Services (Nice Classification) classes.
- Registration data: Additional details you provide during the TM registration quiz (e.g., residential address, passport details or company registration code, logo image, etc.).
1.2. Technical and Analytical Data (collected automatically)
- Session identifiers: Technical identifiers generated for each search and analysis session, used to link processing stages without transmitting personal data in the URL.
- Analytics parameters and UTM tags: UTM traffic source parameters (
utm_source,utm_medium,utm_campaign,utm_term,utm_content), Google Click ID (gclid), technical tokens from traffic legitimacy verification systems. - Google Analytics parameters: Cookie data, client identifier (
_ga), cross-domain linking identifier (_gl), transmitted to our Google Analytics account for conversion tracking. - Network data: IP address, cookies, device fingerprint, browser type and version, operating system, session and on-site activity data.
1.3. Payment Data
- When paying for services (e.g., “TM Analysis”) via LiqPay, payment data (card number, expiry date, CVV) is processed directly on the secure LiqPay page (JSC CB “PRIVATBANK”).
- We receive from the payment system only the transaction status (successful / declined / awaiting confirmation), amount, payment ID, and transaction date. We do not collect or store full payment card details.
2. Purpose of Personal Data Processing
We process your personal data solely to provide quality services and ensure Platform security:
- Providing the free TM search service: To execute search queries in the registered TM and application database.
- Generating the detailed TM Analysis: For automated creation of a legal report (opinion) in PDF format and its display on a personal analysis results page.
- Providing legal consultations: To contact you when the free search limit is reached, when a consultation is requested based on search results, or regarding a completed analysis report.
- Processing TM registration applications: To transfer quiz data and prepare the document package for submission to the National Intellectual Property Authority (Ukrpatent / NIPO).
- Systematizing interactions in CRM: For automatic transfer of applications and leads to our client management system (including transfer of search context, TM classification, and UTM tags for sales managers).
- Preventing abuse and protecting against automated scraping (parsers): To limit the number of free searches in accordance with our internal anti-abuse policy and to verify traffic legitimacy using automated protection systems.
- Marketing effectiveness analysis: To configure end-to-end analytics, track traffic sources (Google, Facebook, etc.), and optimize advertising campaigns using Google Analytics.
3. Legal Basis for Personal Data Processing
Processing of your personal data is carried out on the basis of:
* Consent to personal data processing: Provided by checking the checkbox when filling out any form on the Website, or confirmed by the act of submitting the form.
* Contract performance: For providing free search, automated TM analysis, or registration services under the Public Offer (Terms of Service).
* Legitimate interest of the Company: To ensure IT infrastructure security, combat cyberattacks, prevent automated database copying (scraping), and improve user experience (UX).
4. Recipients of Personal Data (Third-Party Transfers)
To ensure service operation, we engage trusted service providers who may receive some of your data:
- Client management system: For maintaining the client database, processing leads, and assigning tasks to lawyers.
- LiqPay payment service: For secure payment processing for paid services.
- Analytics services (Google Analytics): For collecting anonymized data on user behavior on the Website.
- Email services and gateways: For automatically sending PDF reports and notifications to your email address.
- Infrastructure protection services (Cloudflare): For bot and DDoS protection and request validation.
- Government authorities: In cases provided by Ukrainian law (e.g., NIPO / Ukrpatent for direct TM application submission), and upon request from law enforcement within the law.
5. Personal Data Retention Period
Personal data is stored for the period necessary to achieve the purposes of its processing:
* Lead and consultation data is stored in our CRM system for 3 (three) years from the date of last contact with the User (to enable repeat inquiries).
* Payment data and ordered legal reports are stored in accordance with Ukrainian accounting and tax legislation requirements (up to 3 years).
* Search and analysis sessions are stored in the Platform database for 1 year to provide Users with access to check results via a permanent link.
* Technical cookies are stored according to your browser settings or until cleared by the User (typically from 1 day to 2 years).
6. User Rights under Ukrainian Law
In accordance with Article 8 of the Law of Ukraine “On Personal Data Protection”, you have the right to:
1. Know the sources of collection, location of your personal data, the purposes of its processing, and the location of the personal data owner or controller.
2. Receive information about the conditions for access to personal data, including information about third parties to whom your personal data is transferred.
3. Access your personal data.
4. Receive, no later than thirty calendar days from the date of the request, a response as to whether your personal data is being processed, as well as to receive the content of such personal data.
5. Submit a reasoned request to the personal data owner objecting to the processing of your personal data.
6. Submit a reasoned request to change or destroy your personal data to any owner and controller of personal data if the data is processed unlawfully or is inaccurate.
7. Have your personal data protected from unlawful processing and accidental loss, destruction, or damage.
8. File complaints about the processing of your personal data with the Ukrainian Parliament Commissioner for Human Rights or with a court.
9. Apply legal remedies in case of violation of personal data protection legislation.
10. Make reservations regarding the restriction of the right to process your personal data when giving consent.
11. Withdraw consent to personal data processing.
12. Know the mechanism of automated personal data processing.
13. Be protected against an automated decision that has legal consequences for you.
To exercise any of these rights, you may contact us at: [email protected].
7. Data Security
We implement modern technical and organizational measures to protect your personal data from unauthorized or accidental access, destruction, alteration, blocking, copying, or distribution:
* Use of SSL/HTTPS encryption for transmitting any information between your device and our servers.
* Access to the database and Platform servers is restricted — access is granted only to authorized employees (lawyers and managers) for their official duties.
* Integration of cloud protection solutions (Cloudflare) for traffic filtering and blocking of automated bot networks.
8. Changes to this Privacy Policy
We reserve the right to make changes to this Policy at any time. If the Policy is updated, the new version is posted on this page with the date of the latest revision. If you continue to use the Website after changes are made, this constitutes your agreement with the updated Policy terms.
Contact information:
Email: [email protected]
Website: brandr.legal